BIO
Personal Profile
I am a self-motivated and result-driven digital marketer currently living in the GTA area.
I just started my last semester of College at Sheridan, and am eager to explore the marketing world.
As a natural risk taker, I reinvented myself changing career paths from a Mechanical Engineer to a Digital Marketer.
I am passionate about PPC optimization and project management. Hands on digital marketing experience though the development of SEO and SEM plan for RiJe.
Capable of analyzing websites and highly complex campaigns, measure and monitor search metrics and key performance indicators to identify improvement opportunities.
Proficient in English and Portuguese.
MY SKILLS
No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.
PHOTOSHOP
Created new design themes for marketing. Collaborated with peers to design and produce computer-generated artwork for marketing and promotional materials
GOOGLE ANALYTICS
Identified action items to improve key website performance goals. Developed customized reports calculating key performance indicators, metrics and trends.
Analized ROI and ROAS, conversion rate, CPV and other related KPI's.
MY EXPERIENCE
Background & Expertise
SHIFT SUPERVISOR, STARBUCKS
August 2018 - Present
Assists the store manager in executing store operations during scheduled shifts.
Deploys partners and delegates tasks so that partners can create and maintain the Starbucks Experience for customers.
Responsible for modeling and acting in accordance with Starbucks guiding principles.
Creates a positive learning environment by providing clear, specific, timely and respectful coaching and feedback to partners on shift to ensure operational excellence and to improve partner performance
BARISTA, STARBUCKS
February 2018 - August 2018
Operates cash register, bar and support roles
Contributes with team to create a positive environment
Connects with customers to improve the Third Place experience
FINANCE COORDINATOR, SUNSHINE FRANQUIAS
July 2017 - December 2017
Gather and collect all the financial data and information, to verify whether it has been accurately entered in the system, to monitor and retrieve the financial details whenever there is a need;
To assist in tracking the journal entries by reviewing the source documentation and making relevant adjustments, assisting in the preparation of audit requirements, supporting in the preparation of statistical reports and to make sure that they are standardized;
To provide support in budget preparation and drafting of relevant documents, perform miscellaneous filing;
To ensure timely completion of the assigned accounting tasks that are in accordance with the outlined policies and procedures;
To be present at various meetings, to address the issues, provide appropriate guidelines for improvising the process, and to identify opportunities for enhancement;
LOGISTICS SUPERVISOR
October 2016 - June 2017
Design and implement procedures;
Ensured compliance to company policies and procedures;
Trained associates for job proficiency and expected behaviors;
Coached associates and provided timely feedback;
Supported a team-driven atmosphere;
Performed job evaluations and communicated results to employees;
Determined all KPI's needed to ensure a great department;
Development of logistics dashboards providing all KPI's for investors and internal business decisions;
Implemented a project management tool in the department in order to keep track and optimize tasks;
INDUSTRIAL TRAINEE, JBS
January 2016 - October 2016
Process improvements using PDCA, SDCA and MSA tools.
Review production schedules, engineering specifications, process flows, and other information to understand methods and activities in manufacturing and services;
Develop management control systems to make financial planning and cost analysis more efficient;
Enact quality control procedures to resolve production problems or minimize costs;
Design control systems to coordinate activities and production planning to ensure that products meet quality standards;
PROCESS ENGINEER INTERN , JOHNSON & JOHNSON
January 2015 - December 2015
Process engineer at Band-aid plant, focusing on waste reduction and efficiency improvements.
Conduction of root cause problem solving;
Coordinated and cooperated with production and maintenance teams using data to ensure optimum and sustained solutions were implemented.
Managed all projects for the plant during 2014 and planned for the upcoming year. Presented results to management weekly.
Trained others in new procedures to reduce waste.
Implemented a new software capable of displaying real time condition of production lines.
EDUCATION
MECHANICAL ENGINEERING - UNESP
March 2010 - December 2015
Graduated at the top 20 of class.
Studied a year abroad at Stevens Institute of Technology (2013).
Had my graduation paper published at the University Library.
MBA PROJECT MANAGEMENT - ESALQ
May 2016 - December 2017
Learned about project management, risk, PDCA, SCRUM and time management.
Implemented a Project Management Software (Trello) at the company I was working at the time (Sunshine Franquias) and wrote my graduate paper on it.
DIPLOMA BUSINESS MARKETING ADMINISTRATION - SEHRIDAN COLLEGE
January 2018 - April 2019
Marketing strategy development. Digital Marketing and SEO tools.
Learned Photohsop, Indesign, Excel, Google Analytics, and Access.
Developed excellent communication and report writing skills.
Volunteer at PBS association.
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